Cookie Policy
Learn how we use cookies and similar technologies to enhance your experience
This Cookie Policy explains how Merkava uses cookies and similar tracking technologies when you visit our website. This policy should be read together with our Privacy Policy to understand how we collect, use, and protect your information.
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies serve various purposes:
- Remember your preferences and settings
- Enable core website functionality
- Understand how you use the website
- Improve your user experience
- Provide personalized content and advertisements
Cookies can be classified by:
- Duration: Session cookies (deleted when you close your browser) or Persistent cookies (remain on your device for a set period)
- Origin: First-party cookies (set by our website) or Third-party cookies (set by other services we use)
We use different types of cookies on our website, each serving specific purposes. Below is a comprehensive overview of the cookies we employ:
These cookies are necessary for the website to function and cannot be disabled in our systems. They are usually only set in response to actions you make, such as setting privacy preferences, logging in, or filling in forms.
Examples of Essential Cookies:
- Authentication: Remember that you're logged in as you navigate between pages
- Security: Protect your account and prevent fraud
- Session Management: Keep track of your session throughout your visit
- CSRF Protection: Prevent cross-site request forgery attacks
- Cookie Consent: Remember your cookie preferences
Cookie Names: sessionid, csrftoken, auth_token, cookie_consent
Expiration: Session or 1 year
Note: You cannot opt-out of essential cookies as they are required for the website to function properly. Blocking these cookies may prevent you from using certain features.
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.
What We Track:
- Pages visited and time spent on each page
- Traffic sources and referral information
- Device and browser information
- User interactions and navigation patterns
- Error messages and technical issues
Third-Party Services We Use:
- Google Analytics: Web analytics service that tracks and reports website traffic
- Hotjar: Understand user behavior through heatmaps and recordings (anonymized)
Cookie Names: _ga, _gid, _gat, hjid, hjActiveViewportIds
Expiration: 2 minutes to 2 years
You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use on our pages.
What They Remember:
- Your language preference (English/Spanish)
- Theme preference (light/dark mode)
- Display settings and accessibility options
- Region or location preferences
- Previously entered information in forms
Cookie Names: locale, theme_preference, user_settings
Expiration: 1 year
If you disable these cookies, some or all of these services may not function properly, and you may need to re-enter your preferences each time you visit.
These cookies are used to deliver advertisements more relevant to you and your interests. They also help measure the effectiveness of advertising campaigns and limit the number of times you see an ad.
How They Work:
- Track your browsing activity across different websites
- Build a profile of your interests
- Show you relevant advertisements on our site and other sites
- Measure ad campaign performance
- Prevent showing the same ad repeatedly
Third-Party Advertising Partners:
- Google Ads: Display targeted advertisements
- Facebook Pixel: Track conversions and optimize ad delivery
- LinkedIn Insight Tag: Measure campaign performance
Cookie Names: _fbp, fr, IDE, test_cookie, li_sugr
Expiration: 90 days to 2 years
You can opt-out of personalized advertising:
Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies, and you should check the third-party websites for more information.
Third-Party Services:
- YouTube: When you watch embedded videos (cookies: VISITOR_INFO1_LIVE, YSC, PREF)
- Vimeo: Alternative video hosting (cookies: vuid, player)
- Twitter: Social sharing widgets (cookies: personalization_id, guest_id)
- LinkedIn: Professional sharing features (cookies: lidc, UserMatchHistory)
- Payment Processors: Stripe, PayPal for secure payment processing
These third parties may use cookies to:
- Provide their service on our website
- Track your activity across multiple websites
- Show you personalized content
Please review the privacy and cookie policies of these third-party services for more information about their practices.
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner where you can:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by cookie category
Browser Settings
Most web browsers allow you to control cookies through their settings:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions
For more detailed instructions, visit your browser's help center:
Important Notes
- Blocking cookies may affect website functionality and your user experience
- Essential cookies cannot be disabled as they are necessary for core functionality
- Deleting cookies will remove your preferences and you may need to log in again
- Cookie settings are device and browser-specific
Do Not Track
Some browsers include a "Do Not Track" (DNT) feature. Currently, there is no industry standard for how to respond to DNT signals. We do not currently respond to DNT browser signals, but we respect all other privacy preferences you set.
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Email: privacy@merkava.com
